Marketing automation by email, SMS and WhatsApp

We build marketing automation that follows up with every lead and customer by email, SMS or WhatsApp. Each message depends on what they do: sign up, buy, abandon a cart or go quiet. The flows run on the tools you already use, record each opt-in and honour every opt-out, and we keep them running after launch.

Plan. Build. Deploy. Live in 90 days.

Your first automation is live within 30 days, or we keep working free until it is.

If your first automation isn’t live within 30 days, you get your money back. See the terms

Brightline Fitness StudioBusiness account
Today

Automated replyWelcome to Brightline. Here's our class timetable: [link]6:05 pm

Thanks! Is there a morning class on Saturday?6:12 pm

Automated replyYes, at 8 am. Reply BOOK to save a spot.6:12 pm

Clients of Tailwebs

  • Crime and Punishment
  • Kaipo
  • MOSIP
  • Raja Fashions

What can marketing automation do for your business?

Example
Inboxjust now
BBrightline FitnessWelcome, Priya. Your first week at BrightlineHere’s your class timetable and a 2-minute guide to booking your first session…
Sent automatically

Welcome and nurture

Drip sequences for new leads by email, with SMS or WhatsApp where the lead opted in, synced to HubSpot or Zoho.

Example
Inboxjust now
NNorthside Home StoreYou left the oak side table in your cartIt’s saved for you. Complete your order in one tap, and delivery is free this week…
Sent automatically

Abandoned carts

Follow-ups for Shopify or WooCommerce stores by email, SMS or WhatsApp.

Example
Brightline FitnessSMS

Reminder: Strength class tomorrow, 7 am with Arjun. Reply 1 to confirm, 2 to cancel.

Automated replyConfirmed. See you tomorrow at 7 am.

Reminders

Appointment and event reminders by SMS or WhatsApp, with an email copy.

Everything we automate here

  • Welcome and nurture: drip sequences for new leads by email, with SMS or WhatsApp where the lead opted in, synced to HubSpot or Zoho.
  • Abandoned carts: follow-ups for Shopify or WooCommerce stores by email, SMS or WhatsApp.
  • Reminders: appointment and event reminders by SMS or WhatsApp, with an email copy.
  • Repeat orders: re-order reminders timed from the last purchase.
  • Win-back: messages for customers who have gone quiet, sent only to contacts with valid consent.
  • Reviews: requests after a purchase or a visit.
  • Lead scoring: warm leads handed to sales in the CRM, with the conversation history attached.
  • Reporting: opens, clicks, replies and opt-outs, reported weekly.

Will it work with the tools we already use?

Yes. We connect it to your existing systems, so data moves between them on its own and nobody copies it by hand.

Marketing automationby Tailwebs
  • HubSpot
  • Zoho
  • Salesforce
  • Shopify
  • WooCommerce
  • WhatsApp

How long does it take to go live?

Your first automation is live in month one, and the rest are live, tested and handed over by day 90. Here is what you receive each month.

How the 90 days work
  1. 30Plan

    Audit your workflows, pick the automations with the best payback and launch the first one.

    Automation roadmapSample1 · Lead replies on WhatsAppLive2 · Invoices into accountsDay 31–603 · Weekly owner reportDay 31–60
  2. 60Build

    Build and connect the rest to your tools, and test every flow with real data.

    Test run with real dataSampleInvoice read and matchedPassedBill posted for approvalPassedMismatch flagged to a personPassed
  3. 90Deploy

    Go live, train your team and set up tracking.

    Before-and-after reportSampleBefore[00] hrs a weekAfter[00] hrs a weekFigures come from your own data at day 90.

Work we have shipped

tailgpt.tailwebs.com
TailGPT website showing its AI agent answering a visitor question
Tailwebs product

TailGPT

An AI agent for business websites that answers visitors from your own pages and turns interested ones into leads.

  • An AI agent that answers only from the pages and documents the owner approves
  • Lead capture: name, phone number and the full conversation, saved to a leads list and Google Sheets
  • A list of questions the site doesn't answer yet, so owners can improve their content
[Result: businesses using it, and in production since]Visit the live siteRead the case study

How much does marketing automation cost?

It depends on your volumes and tools, so you get a fixed quote after a 30-minute call. SMS and WhatsApp message fees are billed at cost and listed separately in your quote.

Get a quote on WhatsApp
Our workScoped on the call, before any work starts
Fixed quote
Third-party costsListed separately, never marked up
At cost

Questions buyers ask

What is marketing automation, and how can it help my business?

Marketing automation sends the right message to each lead or customer at the right moment, based on what they do, without anyone pressing send. It helps by making sure no lead goes unanswered, abandoned carts get a reminder and past customers hear from you before they drift away.

What does marketing automation cost?

It has three parts: the platform you send from, the per-message cost of SMS or WhatsApp, and our fixed price to build the flows and keep them running. We quote the build after a 30-minute call and list the other two at cost.

Can email and SMS, or email and WhatsApp, run from one setup?

Yes. One set of flows can choose the channel for each contact, such as email for everyone and SMS or WhatsApp only for people who opted in to them, with every message recorded against the contact in your CRM.

How is SMS charged, and does it work in every country?

SMS is charged per message, at a rate set by the destination country, so it is a running cost that grows with volume. Sending rules and sender registration differ by country, and we set them up for each country you message.

How can AI help a small business follow up with leads?

AI reads what a lead wrote and drafts a relevant reply in seconds, sorts warm leads from cold ones and hands the warm ones to a person. The follow-ups after that run on a schedule, so no lead waits until someone has time.

Do automated lead follow-up tools actually work?

They work when the messages are timely, relevant and sent only to people who asked to hear from you. We set up tracking for opens, clicks, replies and opt-outs, so you see what works for your own leads rather than relying on someone else's figures.

Which marketing automation tool should we use?

Usually the one you already have, if it reaches your channels and connects to your CRM. We build on your existing tools where we can and recommend a change only when they can't do the job.

Do customers need to opt in before we message them?

Yes, for marketing messages. Every flow we build records each opt-in and honours each opt-out straight away; the exact consent rules differ by country, and we follow those of every country you message.

Get a fixed quote for marketing automation

Prefer email? hello@tailwebs.com